Email marketing has a lot of potential, but here is the point, many businesses fail to understand the importance of the same.
If the content is said to be the king then, Email marketing is the queen.
The biggest mistake that businesses are doing nowadays is, after sending a few emails and not receiving any sort of engagement, many marketers stop sending emails labeling as ineffective. Email marketing is the communication channel that is most effective as it builds a relationship between the brand and customers directly. Main things to keep in mind while sending emails are following
1) Understand your Target Audience
Understanding the target audience means to know the audience’s mindset, their problems, needs, and desires. As a business, your main role should be providing value.
The products and contents you are providing strongly impact the same.
2) Keep your e-mail short and to the point
The email should not lengthy as no is interested and no one is having time to read the lengthy mails. You have to share the content on mail which is short and concise and should also be like, redirecting them to your website.
3) Headlines are important
Whenever anyone sees a mail, the first thing that impresses or disappoints them are the headlines, that decides, the person is going to open the email or swipe right from the notification tab. Proper headlines are important with optimizations
4) Personalize your mail by doing segmenting
This means that you have to segment the category, divide all products according to the categories, one cannot just write mails in a single flow.
For example, if you are selling a dress than you have to categorize on mail, differentiate men’s dress from women’s dress and so on.
5) Have a good CTA (call to action) button
CTA button is very important in the digital field as you must have seen salespeople never end the discussion, they always ask questions and that question framing is done in such a way that client must take an action, so your email should also be written in such a way that customers open, reads and click on the CTA button.
6) Always give a solution/benefits
What people generally do is, in the email, they generally share the features of the products they are trying to sell, this is wrong, the content should be like what is the solution or what are the benefits the products are providing, in today’s world it should be more like solving a problem.