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Some Email Marketing Campaign Mistakes to Avoid
Digital Marketing
Emma Wilson
December 28, 2018

Every morning, people scroll inbox mail to judging which one to open, save for later or delete. around 65% people read mail after wake up. Turn your target subscribers into customers, your work is not completed when you have gotten anyone’s email address. Your work is only beginning.

Use lowercase in your email’s subject line, send plain text emails and always add a call to action as a button link. Here Some email marketing campaign mistakes which experts make kill their email conversions and how can correct them.

1. Message view is Overlooked

Mostly clients show some preview text, this text is called as preheader and this will be added from first some lines to text in your mail and is usually around 100 characters.

MailChimp and other platform make easy- Replace the text who provide to make it work. Target has an error in their preheader formatting that makes not render in mail clients.

2. Send without test

Many businesses can resolve issues in just a few seconds by testing a message on the famous email clients like Gmail, Hotmail Outlook etc. Make sure these links work, images are loaded correctly and there is no spelling and grammar mistake then focus on how the message is displayed across the different mail programs.

3. Email Focuses on the product, not the audience

Mails should be served the audiences or customers not the product. Serving customers come by meeting in their mail client with tasks and giving more than they are paying or more than expected with their time.

4. Clear Call to Action

Always content needs a call to action when you are talking about a blog post, landing page or email. Without a call to action, you are leaving it up to your target customer to figure out what want them to do. Your customers who are reading the email they are smart but this is asking too much of them. So If you compose your email then firstly, start with a clear vision.

You can focus on email’s images, design and text to guide your audiences toward this outcome. Before sending the email, should clear call to action.

  • Don’t mix the message
  • Use Call-to-Action Words like “Buy now” or “Read more”
  • Make a call to action easy to find
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