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You Need to Know about What is Breadcrumbs in SEO?
Digital Marketing
Emma Wilson
January 3, 2019

Breadcrumbs are one of the important parts for all best website. Using Breadcrumb, this helps Google bots too much better understand webpage or website structure. These are the links that allow audiences to analyze and track the way from the page. All websites do not navigation this but this is very helpful for SEO purpose.

You can use Breadcrumbs at your web pages or website.

  • Long blog
  • web applications
  • website with many inner pages
  • websites with many categories
  • Shopping & eCommerce website

Breadcrumbs Types

There are mainly three types of Breadcrumbs. these are as follows-

1. Hierarchy breadcrumbs- These are very common types of Breadcrumbs such as this tell us where we are in the site structure and can count how many step to get back to website’s homepage such as Home > Blog > Blog category > Blog title name.

2. Attribute breadcrumbs- In attribute-based breadcrumbs, a user search on the eCommerce website. Attribute breadcrumbs works when you use filters such as Home > Product category > Gender > Color > Size > Shape.

3. History breadcrumbs- History-based breadcrumbs provide the user with a history they have followed through the website such as Home > Previous page > Previous page > Current page.

Some Breadcrumbs feature are as follows:

  • We can update Breadcrumbs to any website that is static and Dynamic.
  • Import & export.
  • You can enable and disable of breadcrumbs.
  • It can be hidden if they contain only an element
  • All titles are translatable
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SEO Tips and Tricks that no marketer will tell you!!!
Nikhil Sharma
January 24, 2018
SEO Tips and TricksSEO : Made Easy



What is the difference between a successful marketer and other marketers, there must be something. Well, it’s not that they do something different, the fact is they do it differently.

SEO is not seen as rocket science for those who already know it. Simply going by the book doesn’t always yield results. The secret of being a successful marketer is by finding the SPP(Shortest Possible path) for your target. It’s not about tricking GOOGLE, it about partnering with it. Here are some trade secrets # SEO Tips and Tricks for guaranteed results

“Why fit in when you can stand out!!!”    

SO here I compiled some trade secrets that no marketer will tell you. SEO secrets and principles for guaranteed results.

Let’s divide SEO secrets into two sections

Organic Search Optimization
  • Keyword Research
  • On Page SEO.
  • LIS (Link Influence Score)
  • Scope
Paid Search Optimization
  • Having right negative keywords
  • Quality of ad copies
  • Search term analysis
  • Mobile first landing page

SEO Tips and Tricks for Organic Search

Organic Search in basic terms involves naturally appearing relevant search engine results with respect to keywords entered by the user. Ranking high in the organic searched list is what SEO is all about. 67% of the clicks on a google searched list is from the first 3 links available. These facts are enough to display the importance of ranking through SEO.

Now how to optimize organic search. That is the question


What are Keywords?

Keywords are the soul of SEO, it puts human perception into words. Its to figure out what your audience is looking through. The search engine displays result in reference to these keywords.Keyword research is not a game of guessing terms. It’s about knowing your audience. It is very important to define key terms of your content before even writing it.

You can begin your research process by downloading this extension for chrome browser named Keywords Everywhere. This extension helps you provide keyword volume, CPC and the competition for a single term.

For more extensive research you can use tools like Ubersuggest, keyword shitter and most importantly Google Keyword Planner.

Compare the audience volume and competition wisely to finalize your target keywords

SEO Tips and Tricks for : On Page SEO Optimization

On Page, optimization involves all the Google’s ranking factors just by looking at your page. It includes headers, title, content quality and images. In short terms, it is let Google understand what the page is all about.

It is all about providing relevant quality content and great user experience.

People often forget this point and only optimize their content for Google only. Ignoring the user experience and relevancy part completely. This is not tolerated by Google and such marketers lose their ranking soon enough.

Content is something that adds value to reader’s life. Don’t read further if you can’t fulfill it.

Nonetheless, to wind up on page optimization we can go through the following points

  • Qualified Content
  • Relevant to user
  • Adequate Keyword density
  • Proper Structured site design
  • Adequate use of Headers, Title and description to aware both Google and User about the Web Page
  • Mobile Friendliness
  • Page Speed
LIS (Link Influence Score)

Now, this is what you have come for. LIS. This will make you the James Bond of SEO.

This is a major leap in Off Page SEO Optimization.

SEO Tips and Tricks for :OFF Page SEO Optimization

Off page SEO include those variables that Google take into the count to rank your page in search results. The following are the list of factors

  • Guest Blogging
  • Link Building
  • Directory submission
  • Social Bookmarking
  • Forums
  • Blogs commenting

Now, what do I mean I say that you should have great LIS score to stand out. What exactly is LIS?

It is a simple concept.A user and Google crawl bots reach your web page through links. The more sources pointing towards you, the better traffic you get and Google index you better.

The links can be both internal(in-house links) and external(outside sources).

Remember it’s not only about quantity in this case. You can’t have one website pointing 100,000 times to your web page and call it a day. You need both quantitative and qualitative links.

It is also crucial to understand that what sources are linking to you. You definitely don’t want to be in span books on Google. So, it is about quality of a link.

An organically generated link is way too far crucial than a link obtained through directory submission. It’s about building a relationship with the link provider.

Let’s compile link building in the following 3 pillars

  1. Quantity of links
  2. Number of multiple sources linking to you
  3. Quality of links

All these factors combinedly form your LIS.

Now you would definitely ask me that everyone would be doing the same, how are we gonna be different.

I in the Beginning only told you the answer we that. It is all about the approach we use to achieve these goals.

Below I will be sharing a sample approach. It is one of the 007 techniques.

There are two types of work. One is hard work and the other is the smart work. I prefer the smart one.

Start by looking at what your competition is linking from. The key is generating relevant links on our own and replicate already existing links to your competition.

You can use a tool named open site explorer to get insights on your competitor’s page and research your list by ordering them according to domain and page authority. This will be great to find competition’s sources.

Now the half part is done, we just need to execute our research.

It is very important to keep in mind that it is all about building a relationship, not begging for links. To get links that actually matter you have to provide value to the person providing the link.

You can write a sample mail, remember the intent is to build a relationship


I read your article on XYZ topic (link) and am really enjoyed reading it.

I also linked your article on my blog. (Share the link)

Just couldn’t resist of appreciating you.. Good work



Now this kind of mail, my intent was not a link. You can also find valuable links if you further be more significant to the link providers.

For example, you found some broken links in a blog post related to your content. You can definitely add that to your mail.


I read your article on XYZ topic (link) and am really enjoyed reading it.

I also linked your article on my blog. (Share the link)

Also, I couldn’t help notice that some of your links are leading nowhere, how is it that you replace broken links with a new link. The content of the link aligns with interests to your blog post.

I hope this helps



No marketer will go again in research of new content. That’s where your mail comes in handy, and you can obtain a magnificent organic link to your website.

This almost compiles all about LIS and how we can improve it.


What people fail to understand is that SEO is not a one-time thing. It is not something you do and forget.

You may rank on the top for some particular keywords, but you have to implement necessary changes to stay on the top

Let me explain this as an example. Let’s suppose your target keywords include XYZ 2017, now as when we are past 2017 people will be searching for XYZ 2018 Not 2017, here if you don’t update your keywords you lose significant ranking.

Also, Google likes freshness in a way. It is also important to keep updating scope and content of the articles you have. You may write only 30 blogs a year, but updating existing blogs content helps to retain your throne and also improves quality and relevance.

So that complies our all SEO Tips and Tricks no marketer will ever tell you, #TradeSecrets for optimized organic search results.

I most certainly hope that this article helps you cover up your own SEO processes but if you still intend to outsource your work it is important for you to go through “How To Hire an SEO?” guide.

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How to hire an SEO? 
Nikhil Sharma
July 25, 2017
Outline/ Sections
  • Intro: How to hire an SEO?
  • Google’s Official Guidelines.
  • Optimum SEO Timeline and Expectations
  • 8 Questions from SEO consultant before hiring

Just like a CA, Financial Advisor, Business Consultant, at some point of time you would need an SEO specialist because a major portion of the people getting in touch with your business is online, and a major chunk out of that is organic search engine traffic. Your website is the new address for your business and customers are searching for you on Search Engines. If you wish to increase the visibility of your business and let your customers easily find your business, you need an SEO consultant.

Google’s official recommendations for hiring an SEO (Search Engine Optimizer)

Maile Ohye from Google

Search Engine’s seldom shared advice, forget guidelines on how to hire search engine optimisation experts or agencies. But as an exception, Google has shared an unbiased directive as a video on How to hire an SEO

This new video on Google Webmaster Help’s YouTube channel titled “How to hire an SEO,” is exactly whats needed for small and medium scale businesses to understand the nuances of choosing the right SEO. Hence we decided to write this detailed blog about choosing SEO consultants, to help Google’s effort reach the right audience, especially SME/ SMB’s.

So if you’re looking for an SEO consultant, or even if you are an SEO Agency, this short video is a must watch.

For those looking for doing it yourselfSEO Guide”. SEO is not Black Magic as Maile Ohye said.

Not to forget

Search for someone with a proven track record in SEO. You may come across with the persons who have knowledge of SEO, but they might not be good at it. If they were not able to rank their past customer website, there is no use to hire such person.

Conduct a Face to Face virtual or real interview for your potential SEO agency or SEO consultant. If someone is genuinely interested and have the sound knowledge of SEO, he/she will put up questions, inquire about your business competitors and may also complain & give suggestion on your existing website (if available)

Request to audit your website by giving him/her  SEO restricted-view access to your Google Search Console and Google Analytics accounts. Allow him/her, if wish to have any discussion with your web developer.  The audit requires a considerable amount of time and research; you should be ready if he/she asks for a fee.

Hire, if you feel satisfied with the audit. If you are willing to engage with the SEO specialist, make your whole organisation give full support to the SEO specialist.

Ask these 8 Questions before hiring SEO consultant!

1. Who are your clients, historical as well as recent case-studies?

An SEO Expert should be willing to share their results both organic ranks and traffic generated for different clients and websites. He/she should also explain how much quantum of impact they were able to generate, month on month, quarter on quarter on search rankings organically, especially in increasing right traffic and highly targeted conversions.

2. What is your SEO Process to increase search engine rankings of my website?

Stay away from SEO experts who do not wish to outline methods to achieve desired results. An SEO consultant worth his salt can deliver an organic search plan to improve search engine ranking of your website within 24 to 48 hours. It’s important to understand that SEO specialist has actually reviewed your website and not submitted a general template-based SEO Plan for saving time on SEO research. Do ask questions, how they will implement Off-page link building strategy while avoiding poor quality links or spamming. Most importantly what would be their approach towards on-page SEO, whether they will make the changes related to website speed, broken links, metadata on their own, or they will need your website team, inhouse or third party.

3. How important is search engines guidelines for you?

Every SEO expert should keep a close watch on Google’s or for that matter Bing Webmaster Guidelines and announcements, which strictly prohibit unethical and black hat SEO methods. In case SEO expert imparts grey or black hat techniques your website may be wiped out of Google index and even can get blacklisted from search engine

4. Can you assure top rank on Google?

If an SEO expert says yes, stop the further process and look forward to an actual SEO expert. Any expert saying Yes to the question is actually not an SEO Expert and he/she would most probably use Blackhat techniques which might get some immediate results but in the longer run, your website may be blacklisted. It’s impossible to guarantee top ranking on google and only search engines can decide the ranking of your website which depends on a number of quality driven factors with respect to content, linkage and authority.

5. Are you experienced in local search rankings?

SEO expert should also have expertise in local SEO techniques i.e your website should appear when someone nearby is searching for keywords that are relevant to your business. To improve local SEO search result, the SEO expert should be executing a structured campaign with NAP syndication, Google, Bing and Yahoo Listing Optimisation and so on.

6. Would you document all changes to be made on the website?

It’s important for you to know what exact changes consultant is planning in your website before you give him permission access to the admin panel of your website. And what would be the approval process for changes that may impact consumption of website content?

7. How to track SEO success?

  1. How content and scope would be monitored?
  2. What milestones in terms of traffic and ranks should we expect?
  3. Is there a performance assurance quarterly?

8. How will you report and communicate?

SEO people tend to work with different reporting formats and communication patterns. One has to think about personal preference as far as reporting is concerned and can get a communication and SEO reporting structure defined together with SEO consultant. But whatever way you decide don’t forget to go through in details each SEO report as that is what matters, as far as results are concerned.

Thus by the way of above Guidelines, recommendations and possible hiring questions, you can end up getting right SEO results. Do share your feedback once you avail the benefit of this blog here in comments.

Hope the above blog post help you get the best SEO results!


If you have any queries, wish to share your experience or issues, please visit Online Marketing Forum

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